About Us

Life Data Labs, Inc. Facility

Life Data Labs, Inc.

A Dedicated Animal Nutrition Research and Manufacturing Company

Life Data Labs, Inc. is a dedicated product manufacturer committed to supplying our customers with premium quality animal nutrition and health products through continuous product improvement and new product development. Life Data® will continuously strive to improve our processes, products and services. We are committed to maintaining a leadership role in quality performance and providing value to our customer.

Dedication. Research. Manufacturing.

Our Team is Dedicated to Research, Manufacturing, and Product Support.

From our Cherokee, Alabama headquarters, we conduct research, manufacture our products, and provide product support to our customers. Please take a tour of our operations and meet our most valuable asset, the Life Data® Team.

Life Data Labs, Inc. does not Outsource the Manufacturing Process.

Life Data Labs, Inc. maintains high standards in the design and manufacture of its products. Life Data® does not outsource production, standing firm to the principle that supplements manufactured within the company’s facility allows superior quality control. Proper design of the manufacturing facility can prevent cross contamination of ingredients, and result in a higher quality product. A supplement in which the manufacturing is outsourced has a greater risk of contamination, and is of particular concern in feed mills that process feeds containing animal derived ingredients or cattle feeds. Cattle feeds often contain chemicals toxic to horses.

Life Data Labs, Inc. Solar Farm

Life Data® Solar Farm

Since 2017, Life Data® has manufactured Farrier's Formula® using solar power.

Tour Our Production Facility

Clean Facility

Quality Starts with Cleanliness

Many visitors and inspectors have noted how exceptionally clean we keep our facility. We take great pride in our products, evidenced by the condition of our work environment.

Raw Ingredient Bins

Raw Ingredient Bins

Dave is the mixing and pelleting operator. We receive the majority of our raw ingredients in bulk tote bags. They are hoisted into dedicated production bins where they are automatically weighed according to the recipe entered into the production computer. The weight of each ingredient is checked 3 separate times to ensure absolute accuracy. Nutrient ratios are that important!

Pellet Mill

The Pellet Mill

This piece of equipment pelletizes the ingredient mixture. Like the rest of our equipment, it is highly automated with numerous quality control sensors built into the process to monitor the operating parameters. We even monitor the electrical current on the main motor to catch and correct a minor problem before it has the chance to become a major problem.

Dr. Gravlee Pellet Filling

The Filling Operation

In this photo, Dr. Gravlee looks on as a pail is being filled with the Farrier's Formula® pellets. The pail was automatically denested from a stack of pails and positioned under the filling station by a smart conveyor. The filling begins once a photoeye has sensed the presence of the pail.

Life Data Pails

Each Pail and Vacuum Bag is Scanned for Labeling Accuracy

Some people might say we overdo our checks and balances. We adamantly disagree. We ship our products all over the world because there are horses that need them to meet their full healthy potential. Our goal is to provide each and every horse with the best product. So being accurate 99% of the time is simply not good enough; our goal is 100% for product quality and that includes the label on the bucket as well.

Sealed for Freshness

Airtight and Light Resistant Containers

From the beginning, Dr. Gravlee has insisted on utilizing the highest quality ingredients and demanding that Farrier’s Formula® is packaged in airtight and light resistant containers in order to maintain product quality and freshness. Vacuum packaging with nitrogen flushing is the ultimate means to preserve product freshness and shelf life.

Pails being produced

Lid Placer and Sealer

The lids are automatically placed and sealed prior to being automatically placed inside a box.

Wrapped for Shipment

Palatalized and Strech Wrapped

After boxing, each case is then palatized and stretch wrapped to prevent any damage during shipment.

Ready for Shipment

Finished Product

Farrier's Formula® Double Strength is available in 11 lb. vacuum bags and 11 lb. pails. The packaging line is composed of several automated machines that work together in unison to produce a finished product ready for shipment.

"Where the health of horses is concerned, we take strictest measures. First-class ingredients, fresh products, consistent high quality and scientifically proven effectiveness are the main factors for our supplement feed for animals."

Frank Gravlee, DVM, MS, CNS
Founder of Life Data Labs, Inc.
(1931 - 2022)

Meet Our Team

Certifications and Achievements

ISO 9001

ISO 9001

Life Data Labs, Inc. became an ISO 9001 certified company in 2000. ISO (International Organization for Standardization) was established in 1947 and is headquartered in Geneva, Switzerland. The ISO organization promotes the development of standardization and related world activities to facilitate the international exchange of goods and services. This kind of certification is recognized worldwide as a mark of excellence. Life Data® is one of the first feed supplement manufacturers of its kind to attain the certification and joins only 10 percent of U.S. manufacturing operations that have registered their Quality Management System to ISO 9001.

First Hoof Supplement on the Market

Farrier's Formula® was the first hoof supplement to be independently tested at a university and commercially marketed. It is the only nutritional product of its kind that has both specific field research and independent university research standing behind the name. It was a challenging product to market because it was the first of it's kind and more specifically, because of the lack of information in the horse industry that one could improve the hoof quality through nutrition. During the early years of marketing the product Dr Gravlee received calls daily from customers who wanted to know "how often to rub those little green pellets on the foot" We now find this comical, but the quote emphasizes how dramatically Dr. Gravlee helped revolutionize the industry with the approach of "feeding the hoof".

Life Data Labs, Inc. Logo
#1 Farrier Recommended Hoof Supplement

Other Achievements

  • First to incorporate Lot Tracking. In fact, we can actually determine which batch of each raw ingredient was used to produce the pellets that are in your specific bag.
  • First to print an Expiration Date onto the product.
  • First and Only to Produce a Vacuum-Packaged Nitrogen-Purged bag.
  • #1 Recommended Hoof Supplement by farriers for many years. The study is performed by the American Farriers Journal.